The Surfrider Foundation Vancouver Island Chapter launched a Hold On To Your Butt campaign. This campaign aims to raise awareness about the environmental impacts of cigarette butt litter on our oceans, waves, beaches and streets. Our goal is to reduce cigarette butt litter on beaches, gutters and waterways in the greater Victoria area.

Hold on to your butt




Environmental Impact of Cigarette Butts

• 4.95 trillion cigarette butts are disposed of in our environment annually
• Cigarette butts leach toxins when wet, posing a threat to marine life
• Cigarette butts take up to 25 years to decompose
• Cigarette butts pose a significant fire threat
• Litter clean up costs over 11 billion annually (U.S. Stats)

Solution – Community Ashcans

The attractive ashcans are affixed above the ground in high foot-traffic locations. Ashcans have reduced cigarette butt litter and improved the quality of business districts for residents and visitors in many cities throughout the U.S.  These durable outdoor receptacles provide measurable results of cleaner and healthier surroundings and environment.

Be part of the solution – Sponsor the installation of a community Ashcan

Your business or organization can sponsor Community Ashcans and immediately improve our communities. Your sponsorship will help reduce the impact of cigarette butt litter on our oceans, waves, beaches and streets.  You will be recognized on Surfrider Foundation’s website and through other media outlets for your contribution to our community.

For more information on how you can sponsor a community Ashcan, please contact:

Gillian Montgomery, Chair
Surfrider Foundation Vancouver Island

We have over 28 locations in Victoria including the following locations:

Coastline Surf and Sport
1417 Broad St

The Reef
533 Yates St

570 Yates St

Vic Theatre
808 Douglas St

Paparazzi Nightclub
642 Johnson St

Strathcona Hotel
919 Douglas St